Add A Welcoming Atmosphere. Use Scent Systems
February 8th, 2010 by admin
When I remeber Christmas Day, I remember the fresh smells of pine and of peppermint, and the pleasant cinnamon-citrus combination in the smell of Russian tea. Scientific studies prove that the human sense of smell is linked to memory and to emotion. A small scale sort of scent marketing is seen in the placement of “scratch and sniff” fragrance ads in magazines.
Now there is a greater appreciation for this connection between smell, memory and emotion. You want to smell attractive for a date, and you want your home to smell comforting to your guests. In this same way, you can now use scent machines to make your business smell inviting. Scent systems can cover very large areas and drastically improve the atmosphere. Scent systems provide an effective way to create pleasant memories for your customers, and customers can forget the dreariness of an unpleasant day outside.
Several hotels now use scent machines along with their familiar background music to enhance the atmosphere for their guests. Scent marketing has also been very beneficial to restaurants. Some restaurants have used scent systems to deliver a tropical scent blend and some have seen more than a 40% increase in sales of foods and drinks with tropical ingredients.
Scent machines are now available with a great variety of fragrances. You can blend whatever frangrance you feel is appropriate for your hotel, restaurant, deparment store, or office. We can expect scent marketing to play a significant role in the future success of businesses.